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There are two different approaches to selling products, services, or brands: traditional marketing and digital marketing. Digital marketing solely relies on digital channels and the internet, whereas traditional marketing use a range of offline tactics such as newspapers, magazines, brochures, billboards, trade shows, conferences, and broadcast media like radio and television. As digital media is used and applied more widely, so does the scope of digital marketing.

Digital marketing is the process of advertising products, services, or brands to a wide range of prospective customers and specific audiences using digital platforms and technologies.. This technology is rapidly developing and changing. Businesses can profit from the current internet landscape by promoting their goods or services by taking use of the opportunities presented by the digital world.

Because more people are using digital media every day, digital marketing is crucial in today’s environment. Six hours and fifty-eight minutes a day, or more than a quarter of a day, is reportedly spent online by users between the ages of sixteen and sixty-four. Therefore, if we can take advantage of this chance to promote our products, services, or goods to the intended audience, we won’t require any other marketing strategies in addition to digital marketing. As a freelance digital marketer in Calicut, I can help you connect with your target audiences using these technologies.